By skipping this ad the user is already on the service page. The first thing the user sees when landing on the home page is an advertisement for the company’s paid service WeTransfer Plus. Let’s all get on the same page by doing a customer journey. Here is a snapshot of their service page.
#Wetransfer founded for free#
It immediately states what's in it for you: you get your files transferred for free without any stress. Free of stress and of charge." It’s worth noting how clear and understandable their mission is. And so we transfer your files from A to B. WeTransfer has a clear mission: "We like to keep things simple. The service received funding of $25 million from Highland Capital Partners in February 2015. Today, WeTransfer has more than 30 million unique users per month, and this user base is growing at a steady clip. The company and the service purpose is to help people send large, GigaByte-size files, such as movies, pictures, or music. WeTransfer was founded in 2009 by Bas Beerens, Nalden and Rinke Visser in the Netherlands. In this article, I am going to explore WeTransfer by first traveling through the service as a user (taking the customer journey) and then we will analyze it from 4 different innovation perspectives (The 4 lenses of innovation®), and finally we will draw some conclusions. We can draw quite a few lessons from analyzing WeTransfer as an innovative service and as a great business model. Why should you care about the WeTransfer story? Because it’s an excellent example of how to successfully start a new business, bootstrap it, get it profitable, and fuel rapid growth. But after Googling around a little bit, I actually couldn’t find one good article about it.
Everyone knows WeTransfer as a friendly cloud-based file-sharing service, and as a great startup.
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